14 january 15:00–16:00

WHAT IS THE ROLE OF MEDIA IN CREATING OF A NEW IMAGE OF BUSINESS AND EDUCATION?

 Studio, Numbers
Moderator:
Ashot Seferyan, Director of the Executive MBA Program, IBDA RANEPA
Panellists:
Andrew Jack, Global Education Editor for the Financial Times
Timothy Mescon, Vice President for Europe, Middle East and North Africa, AACSB
Dmitriy Tolmachev, Director of the Analytical Center "Expert"
Andrew Wilson, Director of AMBA & BGA
Boris Shcherbakov, Vice President and General Manager, Dell Technologies, Russia
The media has always been a reliable conduit for the dissemination of business information, and in doing so, has helped business schools. But the pandemic has brought us to the New Normal. How should we communicate with the new generation of managers who practically “live” in social networks? How to promote new educational products? Will traditional media be able to adapt to the new conditions? Where should modern managers look for information they need and what should be the information strategy of business schools in these conditions?
What is the role of ESG in the strategic development of business and education? How mass media can support transformation of business and education to the more socially responsible world and green economy.
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