TRENDS IN MONETIZATION OF ANIMATION BRANDS
Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association
Tatiana Tsyvareva, Editor-in-Chief of the Federal, National, State, International Television Channel for Children and Youth "Karusel"
In 2022, the professional community and animation fans will celebrate the 110th anniversary of the emergence of a new genre — animated film. During this time, animation has come a long way from the first technological and artistic experiments to create the famous masterpieces of the Soviet era — the Golden Collection of Soyuzmultfilm. In the last 10-15 years, Russia has seen the active establishment of the animation film industry, the youngest and most rapidly growing branch of the creative industries. An industrial studio is capable of producing several hours of animated content per year, simultaneously working on several projects/brands, using various production techniques (2D and 3D) and in different genres (feature-length movies, TV series, independent animation). Ways to monetize the animation brand are expanding: new forms of content distribution appear, related markets are being developed, the share of exports in the structure of company revenues is increasing, and collaborations are being created. All this, along with traditional ways of monetization, opens up additional opportunities for production companies to expand their presence in the market for animation brands.
Representatives of TV-channels, online-platforms, animation brand licensing companies and other industry participants are invited to discuss current trends in animation brand monetization.