HYBRID CONSUMPTION IS “THE NEW BLACK”
The prolonged period of working remotely, working from home, has led to an increased demand for remote forms of learning, entertainment, communication, and consumption of services. But as soon as the epidemiological situation improves, people go back to their usual formats of pastime and consumption of services. Or do not they? We are increasingly hearing the word "hybrid" in a variety of industries. How does this format find application? More pros or cons for the business and the consumer itself as exemplified by different industries?