14 january 14:30–15:15

HYBRID CONSUMPTION IS “THE NEW BLACK”

 Studio, Cubes
Moderator:
Svetlana Balanova, Chief Executive Officer, National Media Group
Panellists:
Marina Bezuglova, Chief Executive Officer of Ipsos
Dmitry Dmitriev, Chief Executive Officer OMD OM Group Russia
Andrey Patoka, Chief Executive Officer of Tele2
The prolonged period of working remotely, working from home, has led to an increased demand for remote forms of learning, entertainment, communication, and consumption of services. But as soon as the epidemiological situation improves, people go back to their usual formats of pastime and consumption of services. Or do not they? We are increasingly hearing the word "hybrid" in a variety of industries. How does this format find application? More pros or cons for the business and the consumer itself as exemplified by different industries?
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