Aleksandar Ruzevic — Chief Executive Officer, Coca-Cola HBC Russia
Aleksandar joined Coca-Cola HBC in 1998 as a sales representative. He was then appointed Commercial Director for Serbia and Montenegro. In 2010 Aleksandar joined the Ukrainian team in the role of Commercial Director, which he successfully led for four years. In 2014 Aleksandar took the position of General Director in Macedonia. In 2016 Aleksandar became general director in Serbia and Montenegro. During his tenure, Aleksandar ensured Coca-Cola HBC's leadership in the soft drink category. Under Mr. Ruzevic's leadership, Coca-Cola HBC in Serbia has also won the Andrew David Cup on multiple occasions. Mr. Ruzevic has in-depth market knowledge and vast professional experience in one of the key markets for Coca-Cola Hellenic Bottling Company, Russian Federation. Aleksandar Ruzevic speaks Russian and has a degree in Law from the University of Belgrade.